The Beginning of Herschel
Herschel is born in Canada in 2009, founded by the brothers Jamie and Lyndon Cormack, the name Herschel is inspired by the small locality of Canada where past generations of these brothers lived at the time 1900 émigrés of Scotland (this locality currently has a population of 30 residents .)
The Logo of the brand refers us to this same environment, a familiar and welcoming environment what we can call a "Retro" logo.
The brand has accustomed consumers to the small details that make their delights and make a difference in the middle of the Backpacks that has been growing and gaining a huge force in the world of Lifestyle and Streetwear.
Known mainly for its innovative and functional design backpacks, Herschel is not only focused on this, it has nowadays a line totally dedicated to "travel", to the trail and also a wide range of accessories that are not far behind the much sought after backpacks
At the moment it presents a very consistent and original line of Headwear with very original materializations!
The essence of Herschel revolves around experiences, travel and new adventures around the world. It is possible to confirm through a brief visit by the Instagram or brand blog the inspiration that these brothers have in travel and in the pleasure of discovering new sites, hence the message left in some products of Herschel "Well Travelled", these and other messages will always being part of Herschel products becoming some of them iconic as for example the "Welcome to Herschel", is also what has fallen in love with consumers and giving rise to more and more fans of the brand.
Proof of all this success is also collaborations that have already had legendary brands in either the streetwear/lifestyle channel as Stussy, New Balance or Raised By Wolves, or with other types of associations of world-renowned cases of coca cola and MLB.
Nowadays it is very easy to find someone with the famous backpacks by these capitals of the World outside.
Despite all this enthusiasm around Herschel the brand continues to be managed by the two brothers thus maintaining their identity and greater proximity to consumers because it is made solely and exclusively to think about their needs.
Herschel is Innovation!To this day Jamie and Lyndon have already received numerous proposals to sell the Brand, but it is something that is not at all in their interests because this is what gives them pleasure.
Always focused on the future, on the new technologies and the opportunities that arise from them, they always prepare new surprises for each collection that happens to be in patterns or articles and what comes there at Herschel is no exception, it is innovation ...