This story has begun 51 years ago, in 1966, when the Van Dorean brothers have decided to create in Anaheim city in California the Van Dorean Rubber Company
This company was pioneer as the shoes were sold in someplace where they were made.
The first shoes to be made had the name Vans#44. This style later became the Authentic style. The shoes were sold separately so you could shoe different colors in each foot.
It's obvious that Vans has started to become very popular among skateboarders and were spread in south California.
In 1976 2 of the famous “ Lords of Dogtown “, Tony Alva and Stacy Peralta have joined Vans to develop the style Vans#95, later know as the Era. This style is an authentic that is reinforced and started to have colors combined instead of a unique color.
One year later Vans release the Vans#36, today the Vans Old Skool with the side stripe. The side stripe was a design from Paul Van Dorean, that had a Jazz Stripe as the original name.
In the classic path, the next to come was the Vans#98 very popular among skaters and BMX riders, today the classic slip-on.
This successful start of Vans made that in the late 70`s that Vans was selling all over the world.
Thinking about the skaters that were invading luxury houses to skate in the empty pools Vans has developed the Style#38, nowadays the Vans Sk8 Hi
During the 80s Vans has surpassed a very difficult period In terms of financial crisis but never have downgraded the product quality
In this period Vans started to manufacture Textile and Accessories again by listening to the demand of the skaters.
The Snowboard Boots was a natural category expansion from the fact of being so connected with surf, skate, and BMX.
Punk Rock was the next association as skaters were going to music underground concerts and Bands were wearing Vans in a natural way. This is the spirit of the actual House of Vans as it was made to put together the underground spirit where everybody could have fun.
Wearing a pair of Vans it's about bringing a history with you and its a question of attitude not just about being fashion
This is way the ironic phrase “ Off the Wall “ as during your life you need to be “ Off the Wall “ and to respect your individual.
In addition, Vans has always built Free Skateparks and organized alternative music concerts as the famous Vans Warped Tour
Nowadays Vans represents much more than a tribe and the underground movement.
Vans its is represented in many segments as Streetwear and Fashion Lifestyle, putting in place collabs with other brands or specific lines as “ Vault “ Collection, the most premium collection just represented in few stores worldwide
Everywhere Vans has just become a reference in the market!